Level 25
Australia Square Tower
1 O'Connell Street
Sydney NSW 2000
Contact: Peter LeGuay
Tel: 61.2.8248.5800
Fax: 61.2.8248.5899
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website: www.thomsonslawyers.com.au

 

Description:

Thomsons Lawyers' Advertising, Marketing and Promotions law team is part of its broader Intellectual Property, Advertising and Technology Group and is able to provide timely, personalised, commercially astute legal advice that takes account of its clients' deadlines and commercial objectives. Thomsons Lawyers is a progressive Australian commercial law firm with expertise in other commercial practice areas including corporate, property, financial services, tax, intellectual property, dispute resolution & litigation.

Among other things, Thomsons Lawyers:

 

• Provides legal advice (including risk assessment advice and the incorporation of specialised industry requirements) in respect of advertising materials and campaigns from pitch and concept development stage through to final form and implementation;
• Provides advice in respect of trade promotion lotteries (sweepstakes / games of chance or skill) including drafting / reviewing terms and conditions, preparing and lodging trade promotion lottery permit applications, liaising with State and Territory lottery departments, providing advice in respect of corresponding advertising materials (including compliance with State and Territory lottery requirements) and assisting to resolve disputes arising out of trade promotion lotteries;
• Provides advice, drafts terms and conditions and reviews advertising materials for other marketing devices including games of skill, guaranteed / conditional offers, gift with purchase offers, loyalty programs and discount offers;
• Provides Trade Practices compliance programmes including training;
• Drafts, negotiates and reviews advertising, marketing and promotional agreements;
• Drafts, negotiates and reviews sponsorship, talent, publishing and promotional agreements;
• Provides advice in respect of privacy and spam;
• Provides advice in respect of intellectual property issues (including copyright, trade marks, patents, confidential information and designs) and technology issues (including software licenses) as well as the broader more general commercial, corporate and regulatory legal services;
• Provides trade mark filing, prosecution and opposition services;
• Therapeutic goods and cosmetics advice; and
• Conducts litigious matters on behalf of clients relating to intellectual property and/or trade practices issues.

Articles & News:

GAZETTE NEWS - March 2013: A Win For Trade Mark Owners - Parallel Imports Or Not
Author: Catherine Chant, Thomsons Lawyers

January 2013: The Regulation of Advertising to Children in Australia - Update, by: Peter LeGuay and Lai Lynn Choong, Thomsons Lawyers

GAZETTE NEWS - September 2012: Australian Government Wins Tobacco Plain Packaging Fight

Authors: Peter Le Guay & Lai Lynn Choong, Thomsons Lawyers

GAZETTE NEWS - June 2012: Competing Alcohol Advertising Watchdog 

Authors: Lai Lynn Choong & Johan Pietersz, Thomsons Lawyers

GAZETTE NEWS - May 2012: Australian Competition And Consumer Commission V Google Inc [2012] FCAFC 49 (3 April 2012)

Author: Peter Le Guay, Thomsons Lawyers

GAZETTE NEWS - March 2012: Tobacco Plain Packaging Update 

GAZETTE NEWS - December 2011: Australian Competition And Consumer Commission v Trading Post Australia Pty Limited And Google Inc [2011] FCA 1086
Authors: Peter Le Guay & Lai Lynn Choong, Thomsons Lawyers 

GAZETTE NEWS - September 2011: Tobacco Plain Packaging Bill – Health Policy –V- Intellectual Property Rights
Authors: Peter LeGuay & Catherine Chant, Thomsons Lawyers

GAZETTE NEWS - May 2011: HONEST TO GOODNESS TRADE MARK BATTLE
Authors: Peter LeGuay & Catherine Chant, Thomsons Lawyers

GAZETTE NEWS - March 2011: Australia’s new Competition and Consumer Act 2010
Author: Catherine Chant, Thomsons Lawyers

January 2011: GALA Members to speak at Association of National Advertisers Advertising Law & Public Policy Conferencein Washington, DC on March 15 & 16, 2011.

• Douglas J. Wood (USA, Reed Smith), GALA Chairman and ANA General Counsel will Chair the Conference and will also present on SAG / AFTRA Developments.
• Rick Kurnit (USA, Frankfurt Kurnit), will speak on The Right of Publicity in Brand Integration
• Brinsley Dresden (UK), Irina Anyukhina (Russia), Ricardo Antequera (Venezuela) and Erich Bachmann (New Zealand) will present an exclusive GALA panel on Global Advertising Clearance in A Digital World"
• Ronald Urbach (USA, Davis & Gilbert), whose firm is also a lead sponsor of the event is speaking on Collateral Consequences
• John Feldman (USA, Reed Smith) will speak on Green Marketing
• Jeffrey Greenbaum (USA, Frankfurt Kurnit), Felix Hofer (Italy), Peter LeGuay (Australia) and John Salloum (Canada) will participate in the final conference sessionPutting it All Together: New Media and the Future of Advertising

GAZETTE NEWS - December 2010: New mandatory reporting for consumer goods & product related services in Australia
Authors: Katarina Smolcic & Catherine Chant, Thomson Lawyers

GAZETTE NEWS - July 2010: Trade mark alert: a little vino saves the day for barefoot
Author: Catherine Chant, Thomson Playford Cutlers

March 2010: ISP avoids liability for users’ infringements whilst telephone directories fail to attract copyright protection
Author: Peter LeGuay, Thomson Playford Cutlers

January 2010: No sweet rewards for maltesers

December 2009: Children’s advertising fast food initiative in Australia
Authors: Peter LeGuay & Katarina Smolcic, Thomson Playford Cutlers

October 2009: Regulation of Spam in Australia
by Peter LeGuay, Thomson Playford Cutlers
Text of an article first published by The Marketing Society's e-nuggets electronic newsletter

October 2009: New Australian consumer law - substantiation notice
Authors: Peter LeGuay & Catherine Chant, Thomson Playford Cutlers

GAZETTE NEWS - February 2009: ACCC continues to pursue green claims
Authors: Peter LeGuay & Holly Gay Thomson Playford Cutlers

February 2009: Advertising Standards Board (ASB) Upholds First Complaint under the Australian Association of National Advertisers’ (AANA) Code for Advertising to Children
Author: Kieran Gamble, Thomson Playford

February 2009: Are all Saabs green? : ACCC takes action against GM Holden and guide to green marketing claims released
Authors: Peter LeGuay & Kieran Gamble, Thomson Playford

February 2009: New Code For Junk Food Ads
Author: Peter LeGuay, Thomson Playford

February 2009: The Ogre In Children’s Advertising: Australian Advertising Standards Bureau Dismisses 7 Complaints
Author: Kieran Gamble, Thomson Playford

October 2008: SAAB’s green ads declared misleading
Authors: Peter LeGuay & Catherine Chant, Thomson Playford Cutlers