AMERICAS: BRAZIL
	THE SEARCH FOR ADVERTISING REGULATION THROUGH LITIGATION Authors: Lívia Miné, Bruna Izydorczyk, & Rosangela Delgado, Veirano Advogados When advertising a product one should ensure its advertising practices are in accordance with the existing laws and regulations of the local jurisdiction. Well, that may no longer be enough with respect to Brazil. While misleading and abusive advertising and manufacturers’ failure to inform are the most common issues raised in individual lawsuits regarding advertising in Brazil, class actions may change the dynamics of advertising practices in the country, creating new patterns for manufacturer’s behavior for years to come.
ASIA & PACIFIC: AUSTRALIA
	TRADE MARK ALERT: A LITTLE VINO SAVES THE DAY FOR BAREFOOT Author: Catherine Chant, Thomson Playford Cutlers In May, 2010, the High Court of Australia handed down a decision under the Trade Marks Act, 1995 (Act) for the second time only. The case concerns the non-use provisions of the Act and shows that relatively slight sales of goods under a trade mark, even without the knowledge of the owner, may suffice to protect it from removal. One of the messages for brand owners is that limited use of their trade marks, if genuine, may render them invulnerable to removal from the Register. However, it is crucial that brand owners regularly review their trade mark portfolios, consider whether any of their trade marks are vulnerable to removal and, if so, what action is required to safeguard the registrations..
EUROPE, MIDDLE EAST & AFRICA: GERMANY
	REGULATION ON INFORMATION REQUIREMENTS OF SERVICE PROVIDER Author: Anke Reich, Heuking Kühn Lüer Wojtek On 17th of May 2010 the Regulation on Information Requirements of Service Provider came into force. It transposes the Directive 2006/123/EC of the European Parliament and of the Council of 12th December 2006 on services in the internal market into German Law and constitutes certain obligations to provide the recipient of a service with the necessary information.

AMERICAS:

BRAZIL NEW FOOD AND BEVERAGE WARNINGS IN BRAZIL: SUGAR, SODIUM AND FAT Author: Kárim Ozon, Veirano Advogados Reviewed by: Valdir Rocha, Veirano Advogados PERU NEW BILL ON DATA PROTECTION LAW IN PERU Author: Teresa Tovar, Estudio Echecopar

ASIA & PACIFIC:

NEW ZEALAND IMPORTANT CHANGES TO HOW YOU OPERATE PROMOTIONS IN NEW ZEALAND Author: Liesl Knox, Hesketh Henry

EUROPE, MIDDLE EAST & AFRICA:

CROATIA NEW REGULATIONS IN ADVERTISING DURATION ON TV Author: Aleksandar Bijelic, Vukmir & Associates FINLAND AMENDMENTS TO TV COMMERCIAL AND PRODUCT PLACEMENT REGULATIONS IN FINLAND Authors: Mikael Segercrantz & Topi Siniketo, Roschier, Attorneys Ltd. GREECE GREECE INTRODUCES EXTRA TAXATION ON TV COMMERCIALS Author: Aris Syssilas, A&K Metaxopoulos and Partners