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| AMERICAS: CANADA |


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CANADA’S EXTENSIVE NEW CONSUMER PRODUCT SAFETY ACT PASSED – TIME TO GET INTO GEAR
Authors: Wendy Reed & Catherine Bate, Heenan Blaikie
Bottom line:
The Canada Consumer Product Safety Act [CCPSA] has now been passed by the House of Commons and, at the date of writing, just awaits passage by the Senate and Royal Assent. While we don’t yet know the exact date on which it will become law, we do know that when it does, it is likely to have a significant impact on all those who manufacture, import or sell – and may otherwise have reason to evaluate the safety of, or to recall – non-exempted consumer products in Canada.  |
| ASIA & PACIFIC: AUSTRALIA |
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CHILDREN’S ADVERTISING FAST FOOD INITIATIVE IN AUSTRALIA
Authors: Peter LeGuay & Katarina Smolcic, Thomson Playford Cutlers
The Initiative
Childhood obesity has become a major public health issue in Australia with evidence showing that excessive consumption of foods high in fat, sugar and salt is a major contributor to childhood obesity.
One of the most recent steps implemented to combat childhood obesity is the Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children (“Initiative”) developed by the Australian Association of National Advertisers (“AANA”) in conjunction with a number of fast food companies in Australia. 
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| EUROPE, MIDDLE EAST & AFRICA: SOUTH AFRICA |
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FIFA SCORES IN LANDMARK RULING AGAINST AMBUSH MARKETERS
Author: Kelly Thompson, Adams & Adams
Ambush marketers beware: the South Africa High Court has handed down a long-awaited judgment in a case between FIFA and a local South African retailer, Metcash Trading Africa (Pty) Limited (“Metcash”) which will have a direct bearing on those attempting to associate their products and services unlawfully with the 2010 FIFA World Cup South Africa.
FIFA, represented in this matter by Adams & Adams, had launched proceedings against Metcash in November 2007 when Metcash refused to cease selling a lollipop product marketed under the name “2010 POPS” in its Trade Centre stores.  |

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