AUSTRALIA Thomson Playford Cutlers

Level 25
Australia Square Tower
264 George Street
Sydney NSW 2000
Australia
Contacts: Peter Le Guay
Tel: 61.2.8248.5800
Fax: 61.2.8248.5899
Email: peterleguay@thomsonplayfordcutlers.com.au
Website: www.thomsonplayford.com.au

Description:

Thomson Playford Cutlers' Advertising, Marketing and Promotions law team is part of its broader Intellectual Property, Advertising and Technology Group and is able to provide timely, personalised, commercially astute legal advice that takes account of its clientsí deadlines and commercial objectives. Thomson Playford Cutlers is a progressive Australian commercial law firm with expertise in other commercial practice areas including corporate, property, financial services, tax, intellectual property, dispute resolution & litigation.

Among other things, Thomson Playford Cutlers:

• Provides legal advice (including risk assessment advice and the incorporation of specialised industry requirements) in respect of advertising materials and campaigns from pitch and concept development stage through to final form and implementation;
• Provides advice in respect of trade promotion lotteries (sweepstakes / games of chance or skill) including drafting / reviewing terms and conditions, preparing and lodging trade promotion lottery permit applications, liaising with State and Territory lottery departments, providing advice in respect of corresponding advertising materials (including compliance with State and Territory lottery requirements) and assisting to resolve disputes arising out of trade promotion lotteries;
• Provides advice, drafts terms and conditions and reviews advertising materials for other marketing devices including games of skill, guaranteed / conditional offers, gift with purchase offers, loyalty programs and discount offers;
• Provides Trade Practices compliance programmes including training;
• Drafts, negotiates and reviews advertising, marketing and promotional agreements;
• Drafts, negotiates and reviews sponsorship, talent, publishing and promotional agreements;
• Provides advice in respect of privacy and spam;
• Provides advice in respect of intellectual property issues (including copyright, trade marks, patents, confidential information and designs) and technology issues (including software licenses) as well as the broader more general commercial, corporate and regulatory legal services;
• Provides trade mark filing, prosecution and opposition services;
• Therapeutic goods and cosmetics advice; and
• Conducts litigious matters on behalf of clients relating to intellectual property and/or trade practices issues.

Articles :

Regulation of Spam in Australia
by Peter LeGuay, Thomson Playford Cutlers
Text of an article first published by The Marketing Society's e-nuggets electronic newsletter