Studio Legale Associato
Via Giambologna, 2 rosso
50132 – Firenze (Italy)
Contacts: Felix Hofer, Ms. Barbara Padula
Tel: 39.055.553.5166
Fax: 39.055.578.230
Email: fhofer@hltlaw.it
Email: info@hltlaw.it
Email: bpadula@hltlaw.it
Website: www.hltlaw.it
Description:
Felix Hofer is a founding partner of the Florence based law firm Hofer Losch Torricelli (1990). The firm provides legal services throughout Italy to Italian and foreign clients whose businesses require legal assistance either
under the European, national or local regulations. As head of the firm's Marketing Department, Felix's work is concentrated mainly on counseling and litigation in advertising, marketing, sales promotional law, trademarks, civil and administrative law, data protection and privacy issues, e-commerce, IP rights, ecology and environment. He has assisted agencies and advertisers in their commercial promotions and campaigns performed on TV, radio, press and the Internet.
Having acted for almost 20 years - and still acting - as general counsel for a number of local municipalities, Felix has also achieved significant experience in the area of regulated businesses from both sides, the in-side one (i.e. under the public administration's perspective as to reviewing and approval procedures as well as to handling administrative proceedings) and the out-side one (i.e. from the position of the applicant seeking official approval or initiating administrative procedures with a local authority).
Felix is the author and co-author of a number of books and articles on advertising, marketing and sales promotions topics and on company law as well as a frequent speaker at conferences and seminars on these topics (in Italy and Europe as well as in the United States). In recent years he delivered presentations at events of the Promotion and Marketing Association
(PMA), Association of National Advertisers (ANA), European Academy of Law (ERA), JupiterEvents, American Conference Institute (ACI), Transworld
Advertising Agencies Network (TAAN), Computer Law Association (CLA), and Electronic Retailing Association (ERA).
Felix is fluent in German and English.
Italian Senate approves bill introducing class action, by Felix Hofer, Hofer Losch Torricelli
Are Tobacco Companies liable for damages to smokers health? by Felix Hofer, Hofer Losch Torricelli
Outsmarting the Smart Guys, by Felix Hofer, Hofer Losch Toricelli
Text of an article first published in the Early Spring 2007 issue of the inter national ist magazine
Copyright : In-house access to TV broadcasts, not necessarily a free ride! Free links to sports events broadcasted under exclusivity rights, easily a criminal offense and a copy right infringement, by Felix Hofer, Hofer Losch Torricelli
Providers' liability or Web censorship?, by Felix Hofer, Hofer Lösch Torricelli
Keywords have become gamble for marketers, by: Douglas Wood (USA) and Felix Hofer (Italy)
Article originally published in Ad Age Magazine on May 9, 2005.
Search Engine Marketing: Popular but Problematic by: Felix Hofer, Hofer Lösch Torricelli
Text of an article first published by The Marketing Society's e-nuggets electronic newsletter
Spam: from a curious nuisance to a devastating, global problem
by: Felix Hofer, Hofer Lösch Torricelli.
Text of an article first published by The Marketing Society's e-nuggets electronic newsletter
Children & Advertising in Italy
by: Felix Hofer & Maria Luisa Cassandro
Reproduced with permission of Young Consumers, the professional journal for kids marketers (www.warc.com/kids)
Last month, GALA members Felix Hofer (Italy), Genevieve Marcotte (Canada), & Douglas Wood (USA) were panelists at the Intellectual Property Institute of Canada's Annual Meeting in Banff. The members spoke on Comparative Advertising: Different Approaches. Felix Hofer (Italy) presented the attendees with a paper on Comparative Advertising & Trademark Trouble: What to care about when targeting the European Market.
